Customers demystified! How you can move them to buy...buy more...and keep on buying!

• The truth about what customers really want, think, and feel
• The truth about keeping current customers happy–and loyal
• The truth about the newest trends and advances in consumer behavior

Simply the best thinking

THE TRUTH AND NOTHING BUT THE TRUTH

This book reveals 50 bite-size, easy-to-use techniques for finding and keeping highly profitable customers

“Michael Solomon’s The Truth About What Customers Want contains great insights into consumer behavior and is a must-have tool for anyone working in a consumer-driven field. His 50 truths take the guesswork out of marketing intelligence and give insight into navigating today’s technology-driven world.”

Tim Dunphy, Senior Marketing Manager, Consumer Insights, Black & Decker