Since 1977, Mitchell and Coles have assisted hundreds of major companies to develop competitive advantages. In 1992, they launched a landmark tracking study of Company and CEO best practices in achieving sustained top Performance. Their many articles based on this information in Chief Executive Magazine and Directors & Boards since 1992 have already established a higher Standard for CEOs and their companies. With The Ultimate Competitive Advanlage, they've drawn on their proprietary experiences with and knowledge of top-performing small to large companies and nonprofits to raise CEO and Company Standards again. They show how all organizations can continually reinvent themselves to build increasing competitive advantages while improving growth and profitability. In doing so, they cite previously secret lessons from top-performing business leaders to guide you. The book is filled with detailed new knowledge, questions and management processes combining the most successful companies' latest methods.