Ratings Analysis
by James Webster, Patricia Phalen, Lawrence Lichty, Lawrence W. Lichty, Patricia F. Phalen
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Ratings Analysis
Theory and Practice
by James Webster, Patricia Phalen, Lawrence Lichty, Lawrence W. Lichty, Patricia F. Phalen
Business & Economics / Industries / Media & Communications
Description
Ratings Analysis: The Theory and Practice of Audience Research provides a thorough and up-to-date presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the to
Book Details
- Publisher:
- Routledge
- Published:
- 2005-10-18
- Pages:
- 304
- Language:
- EN
- ISBN:
- 9781135603410