Stands head and shoulders above the other texts.... Cox has complete mastery over all aspects of preaching.... Students and teachers...will be awed." 'Review and Expositor' A contemporary restatement of the fundamentals of good preaching...serves as a splendid refresher course for old-timers and as a basic text for some of the newer preachers.... A distinctly practical handbook." 'The Christian Century' Balanced, practical, and familiar.... The strength of the book is the many practical sections in which the author gives step-by-step guidance.... A useful ring on which to cut one's homiletical teeth." 'Theology Today' Inspiring...offers excellent counsel on ways to 'master the message'...will strengthen any pulpit." 'Ministries' A strong and worthy book...may well prove little short of revolutionary in the years ahead." 'The Christian Ministry'