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How effective are rewards programs in promoting payment card usage? : Empirical evidence

by Santiago Carbó Valverde, José Manuel Liñares Zegarra

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How effective are rewards programs in promoting payment card usage? : Empirical evidence

by Santiago Carbó Valverde, José Manuel Liñares Zegarra

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Book Details

Publisher:: Fundacion BBVA
Published:: 2009
Pages:: 35
Language:: EN
ISBN:: Unknown