This book is no less than the birth of a new discipline. The Experience Science is the indispensable tool for the global experience economy. Including a detailed analysis of the human experience process, the book provides the reader with a teachable methodology for staging unforgettable experiences that make a difference. It is a must for everyone in the experience industry who wants to leave his/her mark. Author Gerhard Frank - philosopher, natural scientist, and experience dramaturge - has been engaged in the global attraction industry for 25 years. His clients come from different segments, including theme parks, museums, zoos, visitor centers, and other types of venues. (Series: Psychologie - Vol. 50)