10 books found
by Albert Poole Jacobs, Henry Allen Chaney
1889
The sixth edition explains key consumer behavior concepts and theories, drawing on the latest research in psychology, economics, and sociology. The new lead author, Syed Akhter (Marquette University) has completely updated 6e to deliver a more concise alternative (approximately 450 pages) to the old style exhaustive, encyclopedic approach of the major competitors. 6e covers the important areas CB instructors would likely want covered, but omits material less essential to the student’s education in consumer behavior. The book′s emphasis on the practical application of the chapter material meets students’ bias for retaining that which can help them become successful in a marketing career. It presents a “Strategy Box” in each chapter that focuses on questions related to consumer behavior research and findings, challenging students to think critically and answer strategic questions as well as numerous cross-cultural examples to illustrate concepts of consumer behavior and make them meaningful. End-of-chapter applied sections, “Putting Theory into Practice,” offer students additional materials to dig deeper into chapter topics and improve decision-making skills.
The book covers traditional green chemistry topics, including catalysis, benign solvents, and alternative feedstocks. It also discusses relevant but less frequently covered topics with chapters such as Chemistry of Longer Wear and Population and the Environment. This coverage highlights the importance of chemistry to everyday life and demonstrates the benefits the expanded exploitation of green chemistry can have for society. Copiously illustrated with over 800 figures, this second edition provides an update from the frontiers of the field.
by E. Albert Reece, Gustavo F. Leguizamón, George A. Macones, Arnon Wiznitzer
2021 · Lippincott Williams & Wilkins
From preconception care through all aspects of care of the pregnant mother and newborn infant, Clinical Obstetrics provides comprehensive, authoritative information on today’s obstetrics and maternal-fetal medicine. The fourth edition has been streamlined with concise chapters summarizing clinical content for busy practitioners. The eBook provides expanded content and exciting new animations and interactive decision-making algorithms. Together, the print and eBook offer residents, trainees, and all obstetrics and maternal-fetal practitioners a comprehensive resource featuring the most up-to-date guidelines, decision algorithms, and evidence for clinical practice.
In this moving exploration of the contemporary family landscape, the Gores share stories drawn from their own experiences, as well as introduce readers to a dozen other families they have come to know over the years.
History of the Forty-Eighth Regiment is an in-depth study of the 48th regiment during the American Civil War from an early 20th-century perspective. You will enjoy this pamphlet about the war containing actual photos of generals and soldiers from this event. Contents: Few men in the North previous to April 12, 1861, thought that the men of the South would be so rash as to precipitate a war between the two sections...