"Ask the Man Who Owns One"

by Arthur W. Einstein, Jr.

2014 · McFarland

A major force in the American automobile scene through the 1950s, Packard made a mark on American advertising as well. The cars themselves seemed built for promotion--the red hexagon in the hubcap, the yoke grille, and the half-arrow belt-line molding acted as a logo of sorts, setting a new standard in visual continuity and branding. The company's image became so firmly established, in fact, that Packard eventually ran advertisements which pictured the cars but purposely omitted the name, instead asking readers to "guess what name it bears." This book traces Packard's advertising history from 1900 through 1958, based on original research that includes several first-hand interviews with the people who made it happen. Filled with reproductions of Packard ads (some in color), the book looks beyond the surface to examine how the advertisements reflect and interpret the company's management and business convictions, how they were influenced by business conditions and competitive pressure, and how they changed with the times.

New York in the Revolution as Colony and State

by New York (State). Comptroller's Office, James Arthur Roberts

1808 · Albany, N. Y. : Press of Brandow Printing Company

This book contains rosters of New York militia and other soldiers in each county, mainly during the American Revolution. Both enlisted men and officers are noted for reported regiments.

A Bibliography of Regimental Histories of the British Army

by Arthur S. White

2013 · Andrews UK Limited

This is one of the most valuable books in the armoury of the serious student of British Military history. It is a new and revised edition of Arthur White's much sought-after bibliography of regimental, battalion and other histories of all regiments and Corps that have ever existed in the British Army. This new edition includes an enlarged addendum to that given in the 1988 reprint. It is, quite simply, indispensible.