Behind the AI Mask

by Carl Bogan

2025 · John Wiley & Sons

A practical, hands-on guide to navigating deepfake technology and reducing the risks it poses to your business In Behind the AI Mask: Protecting Your Business From Deepfakes, technologist and founder of viral platform, Myster Giraffe, Carl Bogan, explains the dangers, benefits, and potential of deepfake technology. He walks you through how to stay ahead of the risks that businesses face from maliciously deployed deepfake technology, showing you exactly how the tech has evolved and the practical steps you need to take to detect deepfakes in real time and catch scammers in the act. You'll find practical strategies that will save your company time and money and protect against long-lasting reputational harms. You'll also discover early detection strategies that stop incidents before they even begin. Inside the book: The future of artificial intelligence and deepfake tech — learn what's coming next in AI innovation Techniques for embracing AI technology without running afoul of the pitfalls that come along with it Straightforward and accurate explainers of what exactly deepfakes are, how they're used (both legitimately and maliciously), and how they can harm your company An essential and timely resource for managers, executives, and business leaders, Behind the AI Mask is a must-read for everyone worried about the reputational and financial risks posed by deepfakes and those looking for tangible, practical ways to mitigate those risks.