Introduction to Business

by Heidi M. Neck, Christopher P. Neck, Emma L. Murray

2025 · SAGE Publications

Introduction to Business: For a Sustainable and Entrepreneurial Future engages and prepares students for their professional journeys, regardless of their career aspirations. Best-selling authors Heidi M. Neck, Christopher P. Neck, and Emma L. Murray encourage readers to see themselves in the world of business and develop the mindset and skill set they need to succeed. The updated Second Edition features a diverse set of examples and cases, from inspiring startups and small businesses to corporations, illustrating how businesses can prosper and create positive impact. This text is offered in Sage Vantage, an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. Instructors, see how Vantage works! Take a brief self-guided tour with our interactive demo Simulation-Based Learning Available only in Sage Vantage, assignable simulation activities offer students an engaging, hands-on way to deepen their understanding of core concepts and sharpen their decision-making skills using workplace scenarios. Aligned with learning objectives and tailored to each chapter, these activities provide students with immediate feedback to enhance their learning and build their confidence.

Entrepreneurship

by Heidi M. Neck, Christopher P. Neck, Emma L. Murray

2023 · SAGE Publications

Recipient of a 2021 Textbook Excellence Award from the Textbook & Academic Authors Association (TAA) Entrepreneurship: The Practice and Mindset emphasizes practice and learning through action, helping students adopt an entrepreneurial mindset so they can create opportunities and take action in uncertain environments. Based on the world-renowned Babson Entrepreneurship program, the updated Third Edition aids in the development of the entrepreneurial skillset and toolset that can be applied to startups as well as organizations of all kinds. Whether your students have backgrounds in business, liberal arts, engineering, or the sciences, this text will take them on a transformative journey and teach them crucial life skills.