Food Marketing to Children and Youth

by Institute of Medicine, Board on Children, Youth, and Families, Food and Nutrition Board, Committee on Food Marketing and the Diets of Children and Youth

2006 · National Academies Press

Creating an environment in which children in the United States grow up healthy should be a high priority for the nation. Yet the prevailing pattern of food and beverage marketing to children in America represents, at best, a missed opportunity, and at worst, a direct threat to the health prospects of the next generation. Children's dietary and related health patterns are shaped by the interplay of many factorsâ€"their biologic affinities, their culture and values, their economic status, their physical and social environments, and their commercial media environmentsâ€"all of which, apart from their genetic predispositions, have undergone significant transformations during the past three decades. Among these environments, none have more rapidly assumed central socializing roles among children and youth than the media. With the growth in the variety and the penetration of the media have come a parallel growth with their use for marketing, including the marketing of food and beverage products. What impact has food and beverage marketing had on the dietary patterns and health status of American children? The answer to this question has the potential to shape a generation and is the focus of Food Marketing to Children and Youth. This book will be of interest to parents, federal and state government agencies, educators and schools, health care professionals, industry companies, industry trade groups, media, and those involved in community and consumer advocacy.

A Study of Interactions

by Institute of Medicine, National Research Council, Division of Behavioral and Social Sciences and Education, Board on Children, Youth, and Families, Program Committee for a Workshop on the Synthesis of Research on Adolescent Health and Development

2006 · National Academies Press

Scholars-and adults in general-have pondered for centuries the mysterious processes that influence the ways in which children gradually become adults. The development of professional organizations and journals devoted to adolescence, as well as increasing appreciation in academia and the world of policy for the importance of this phase of life, have helped this field catch up with the pace of research on other stages of human development particularly infancy and early childhood. The development of a comprehensive review of research on adolescence depends in large part on the perceived need for such a synthesis and the extent to which different research fields as well as policy and practice would benefit from such an effort. To address these issues, the National Research Council and the Institute of Medicine, through the Board on Children, Youth, and Families, held a two-day workshop in September 2005. The workshop was designed as an opportunity for an interdisciplinary group to explore the different strands of research that contribute to understanding adolescence. In the brief time available, the group was not asked to address the entire range of issues related to adolescent health and development, but rather to provide an initial explanation of issues that a longer term study might address. A Study of Interactions summarizes the major themes discussed at the workshop. It begins with an overview of what adolescence is and current views of the processes that shape development in the second decade of life. It explores the transdisciplinary research issues already presented in this field, as well as issues raised in discussions of goals for the field's future. A closing section describes the presenters' thoughts on the feasibility of launching an in depth contextual study that could more firmly establish connections among the many fields of study concerned with adolescence.