Sustainable Marketing and the SDG Framework

by Prof. Vipin Jain, Prof. Manoj Agarwal,Dr. Kamal Kishor Pandey, Dr. Charul Verma

2025 · Crown Publishing

The book Sustainable Marketing and the SDG Framework: A Global Perspective appears to be a conceptual or thematic title rather than an exact published work. However, several authoritative texts closely reflect this theme. Notably, The Elgar Companion to Marketing and the Sustainable Development Goals offers a comprehensive global perspective on how marketing strategies can align with the United Nations Sustainable Development Goals (SDGs), covering areas such as consumer behavior, innovation, and inclusive marketing. Similarly, titles like Sustainable Marketing: Strategic Marketing for People, Planet and Profit and Sustainable Marketing by Mark Peterson explore how marketing can balance profitability with environmental and social responsibility. These works collectively emphasize that sustainable marketing is not just a trend but a strategic necessity, encouraging businesses to embed SDG principles into core marketing practices for long-term global impact.