Principles and Practice of Ophthalmology E-Book

by Daniel M. Albert, Joan W. Miller, Dimitri T. Azar, Barbara A. Blodi

2008 · Elsevier Health Sciences

Inside the 3rd edition of this esteemed masterwork, hundreds of the most distinguished authorities from around the world provide today's best answers to every question that arises in your practice. They deliver in-depth guidance on new diagnostic approaches, operative technique, and treatment option, as well as cogent explanations of every new scientific concept and its clinical importance. With its new streamlined, more user-friendly, full-color format, this 3rd edition makes reference much faster, easier, and more versatile. More than ever, it's the source you need to efficiently and confidently overcome any clinical challenge you may face. Comprehensive, authoritative, and richly illustrated coverage of every scientific and clinical principle in ophthalmology ensures that you will always be able to find the guidance you need to diagnose and manage your patients' ocular problems and meet today's standards of care. Updates include completely new sections on "Refractive Surgery" and "Ethics and Professionalism"... an updated and expanded "Geneitcs" section... an updated "Retina" section featuring OCT imaging and new drug therapies for macular degeneration... and many other important new developments that affect your patient care. A streamlined format and a new, more user-friendly full-color design - with many at-a-glance summary tables, algorithms, boxes, diagrams, and thousands of phenomenal color illustrations - allows you to locate the assistance you need more rapidly than ever.

Courteous Capitalism

by Daniel Robert

2023 · JHU Press

A provocative history of how corporate titans in the 1920s used a massive public relations campaign to transform public opinion on big business. In the early twentieth century, as Americans erupted in righteous indignation over the flagrant abuses of big business, utility executives faced an existential crisis. With calls for strict regulation or outright government ownership of utilities, how could streetcar, electricity, and telephone executives thwart municipal ownership, rein in regulation, and secure huge profits? In Courteous Capitalism, Daniel Robert reveals how utility executives answered this question by launching the largest nongovernmental public relations campaign the nation had ever seen. In part, this campaign encouraged managers to compel their clerks to exude "courtesy," "sunshine," and "patience" toward customers. Rather than bribe the few, executives would convert the many using a combination of emotional labor and improved customer service. At the same time, executives organized the widespread manipulation of the press, schools, radio, and movies. At once a labor history of clerks and a social history of consumers, Courteous Capitalism offers an intriguing new argument for why a major reform goal of Progressives faded and why Americans changed their minds regarding corporate monopolies.