Books by "David Dwight Wells"
7 books found
2023 50 Books | 50 Covers Award, The American Institute of Graphic Arts (AIGA) 2024 Honorable Mention, Design Awards, Graphis 2024 Finalist, Typography Competition, Communication Arts Magazine A beautifully illustrated exploration of the Rob Roy Kelly American Wood Type Collection. The Rob Roy Kelly Wood Type Collection is a comprehensive collection of wood type manufactured and used for printing in nineteenth-century America. Comprising nearly 150 typefaces of various sizes and styles, it was amassed by noted design educator and historian Rob Roy Kelly starting in 1957 and is now held by the University of Texas. Although Kelly himself published a 1969 book on wood type and nineteenth-century typographic history, there has been little written about the creation of the wood type forms, the collection, or Kelly. In this book, David Shields rigorously updates and expands upon Kelly’s historical information about the types, clarifying the collection’s exact composition and providing a better understanding of the stylistic development of wood type forms during the nineteenth century. Using rich materials from the period, Shields provides a stunning visual context that complements the textual history of each typeface. He also highlights the non-typographic material in the collection—such as borders, rules, ornaments, and image cuts—that have not been previously examined. Featuring over 300 color illustrations, this written history and catalog is bound to spark renewed interest in the collection and its broader typographic period.
The sixth edition explains key consumer behavior concepts and theories, drawing on the latest research in psychology, economics, and sociology. The new lead author, Syed Akhter (Marquette University) has completely updated 6e to deliver a more concise alternative (approximately 450 pages) to the old style exhaustive, encyclopedic approach of the major competitors. 6e covers the important areas CB instructors would likely want covered, but omits material less essential to the student’s education in consumer behavior. The book′s emphasis on the practical application of the chapter material meets students’ bias for retaining that which can help them become successful in a marketing career. It presents a “Strategy Box” in each chapter that focuses on questions related to consumer behavior research and findings, challenging students to think critically and answer strategic questions as well as numerous cross-cultural examples to illustrate concepts of consumer behavior and make them meaningful. End-of-chapter applied sections, “Putting Theory into Practice,” offer students additional materials to dig deeper into chapter topics and improve decision-making skills.
Graphic designers will enrich their understanding of American type design and type designers with this unique and extensive reference. The fascinating history of type in America is chronicled through the typefaces and biographies of sixty-two of the most influential type designers, including Linn Boyd Benton, Morris Fuller Benton, and Darius Wells, and through the description and history of nine American type foundries. Complete with samples of 334 different typefaces, and 700 black-and-white illustrations, this eye-popping reference reveals the expansive contribution America has made to the world of type design.