Consumer Behaviour International Edition 1/e

by David Mothersbaugh, Susan Bardi Kleiser, Wendy Hein, Yusuf Oc

2023 · McGraw Hill

Consumer Behavior: Building Marketing Strategy International Edition builds on theory to provide students with a usable, strategic understanding of consumer behaviour that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends. Updated with strategy-based examples from an author team with a deep understanding of each principle's business applications, the international edition contains current and classic examples of both text and visual advertisements throughout to engage students and bring the material to life and four chapters written specifically to focus on the European context. Topics such as ethics and social issues in marketing as well as consumer insights are integrated throughout the text and cases.

Imaging of Diseases of the Chest E-Book

by David M. Hansell, David A. Lynch, H. Page McAdams, Alexander A. Bankier

2009 · Elsevier Health Sciences

This is the ideal resource for all those requiring an authoritative and up-to-date review of imaging appearances of diseases of the lung, pleura and mediastinum. Chest radiography and CT are integrated with other imaging techniques, including MRI and PET, where appropriate. The clinical and pathologic features of different diseases are provided in varying degrees of detail with more in depth coverage given to rarer and less well understood conditions. A single volume, comprehensive reference text on chest radiology.Provides in a single resource all of the information a generalist in diagnostic radiology needs to know. Concisely and clearly written by a team of 4 internationally recognized authors.Avoids the inconsistency, repetition, and unevenness of coverage that is inherent in multi-contributed books. Multimodality coverage integrated throughout every chapter.All of the applicable imaging modalities are covered in a clinically relevant, diagnostically helpful way. Approximately 3,000 high quality, good-sized images.Provides a complete visual guide that the practitioner can refer to for help in interpretation and diagnosis. Covers both common and uncommon disorders.Provides the user with a single comprehensive resource, no need to consult alternative resources. Access the full text online and download images via Expert Consult Access the latest version of the Fleischner Society's glossary of terms for thoracic imaging. Outlines, summary boxes, key points used throughout.Makes content more accessible by highlighting essential information. Brand new color images to illustrate Functional imaging techniques.Many of the new imaging techniques can provide functional as well as anatomic information. Introduction of a second color throughout in summary boxes in order to better highlight key information. There’s a wealth of key information in the summary boxes—will be highlighted more from the narrative text and will therefore be easier to access. Practical tips on identifying anatomic variants and artefacts in order to avoid diagnostic pitfalls.Many misdiagnoses are the result of basic errors in correlating the anatomic changes seen with imaging to their underlying pathologic processes. Latest techniques in CT, MRI and PET as they relate to thoracic diseases. The pace of development in imaging modalities and new applications/refined techniques in existing modalities continues to drive radiology forward as a specialty. Emphasis on cost-effective image/modality selection.Addresses the hugely important issue of cost-containment by emphasizing which imaging modality is helpful and which is not in any given clinical diagnosis. COPD and Diffuse Lung Disease, Small Airway disease chapters extensively up-dated. Access the full text online and download images via Expert Consult Access the latest version of the Fleischner Society's glossary of terms for thoracic imaging.

Lecture Notes on the Theory of Plates and Shells

by David J. Steigmann, Mircea Bîrsan, Milad Shirani

2023 · Springer Nature

This book presents the theory of plates and shells on the basis of the three-dimensional parent theory. The authors explore the thinness of the structure to represent the mechanics of the actual thin three-dimensional body under consideration by a more tractable two-dimensional theory associated with an interior surface. In this way, the relatively complex three-dimensional continuum mechanics of the thin body is replaced by a far more tractable two-dimensional theory. To ensure that the resulting model is predictive, it is necessary to compensate for this ‘dimension reduction’ by assigning additional kinematical and dynamical descriptors to the surface whose deformations are modelled by the simpler two-dimensional theory. The authors avoid the various ad hoc assumptions made in the historical development of the subject, most notably the classical Kirchhoff–Love hypothesis requiring that material lines initially normal to the shell surface remain so after deformation. Instead, such conditions, when appropriate, are here derived rather than postulated.

High-Resolution CT of the Lung

by W. Richard Webb, Nestor L. Muller, David P. Naidich

2014 · Lippincott Williams & Wilkins

High Resoultion CT of the lung is the market leading reference for HRCT of the lung. Its easy-to-use format includes illustrated "quick-reference guide" to help readers navigate the text along with diagnostic algorithms and numerous tables to identify key findings, abbreviations used, and other essential information. The book guides the reader through the details of the numerous HRCT findings and their differential diagnosis and reviews characteristics of the common lung diseases. Discussion includes normal anatomy, HRCT findings, multiple examples of disease entities, radiologic-pathologic correlations, and rare diseases and their differential diagnosis.