Books by "David N. Mayer"
5 books found
American Graphic Design and Advertising 25
by David E. Carter, Suzanna MW Stephens
2010 · Harper Collins
In addition to the 20 categories the American Corporate Identity Series has traditionally presented, the new book will now include the best of the following design categories: Advertising (print - magazine ads, etc.), Advertising (Web), Billboards, Direct Mail, Posters, Publication Design, Typography, Logos, Retail Environments The new categories are in addition to the corporate identity categories that have made this annual a success: Complete Corporate Identity Programs, Packaging, Tags, Bags, Labels, & Boxes, Business Cards, Stationery, Announcements, Cards & Invitations, Promotions, Wearables, Menus, Brochures, Annual Reports, Calendars, CDs, Web sites, Signage & Environmental Graphics, Trade Show Displays, Green/Sustainable Designs, Corporate Identity Manuals, Trademarks & Logos, Student Work Several hundred creative design firms have work included in American Advertising and Design 25, ranging from the well known to the up-and-coming. Many trendsetting styles have first appeared in this series since its inception, making this book the must-have reference for every designer′s book shelf.
We have long been taught that emotions should be felt and expressed in carefully controlled ways, and then only in certain environments and at certain times. This is especially true when at work, particularly when managing others. It is considered terribly unprofessional to express emotion while on the job, and many of us believe that our biggest mistakes and regrets are due to our reactions at those times when our emotions get the better of us. David R. Caruso and Peter Salovey believe that this view of emotion is not correct. The emotion centers of the brain, they argue, are not relegated to a secondary place in our thinking and reasoning, but instead are an integral part of what it means to think, reason, and to be intelligent. In The Emotionally Intelligent Manager, they show that emotion is not just important, but absolutely necessary for us to make good decisions, take action to solve problems, cope with change, and succeed. The authors detail a practical four-part hierarchy of emotional skills: identifying emotions, using emotions to facilitate thinking, understanding emotions, and managing emotions—and show how we can measure, learn, and develop each skill and employ them in an integrated way to solve our most difficult work-related problems.
Principles and Practice of Pediatric Neurosurgery
by A. Leland Albright, Ian F. Pollack, P. David Adelson
2014 · Thieme
Principles and Practice of Pediatric Neurosurgery, Third Edition is a completely revised edition of the most authoritative guide to the management of pediatric neurosurgical disorders encountered in clinical practice. Written by leaders in the field, it provides pediatric neurosurgeons with a clear understanding of the current standards of practice and treatment in the subspecialty. Key Features: Now in full color, with more than 1,000 images An increased emphasis on clinical management strategies in pediatric neurosurgery Seven new chapter topics, including cellular therapy for pediatric neurosurgical disease, conjoined twins, lipomeningoceles, and skeletal syndromes Pearls and pitfalls in every chapter This book is an essential reference for all residents and practitioners in pediatric neurosurgery and pediatric neurology.
That New England might invade Virginia is inconceivable today. But interstate rivalries and the possibility of intersectional war loomed large in the thinking of the Framers who convened in Philadelphia in 1787 to put on paper the ideas that would bind the federal union together. At the end of the Constitutional Convention, Benjamin Franklin rejoiced that the document would astonish our enemies, who are waiting to hear with confidence... that our States are on the point of separation, only to meet hereafter for the purpose of cutting one another's throats. Usually dismissed as hyperbole, this and similar remarks by other Founders help us to understand the core concerns that shaped their conception of the Union. By reexamining the creation of the federal system of the United States from a perspective that yokes diplomacy with constitutionalism, Hendrickson's study introduces a new way to think about what is familiar to us. This groundbreaking book tells the story of how thirteen colonies became independent states and found themselves grappling with the classic problems of international cooperation. The founding generation, Hendrickson argues, developed a sophisticated science of i
Bacterial Endotoxic Lipopolysaccharides provides an up-to-date, two-volume review of the latest information regarding bacterial lipopolysaccharide structure and activities. These volumes cover the biochemistry, pharmacology, and pathophysiologic properties of endotoxins. The volumes also thoroughly discuss the strengths and weaknesses of new therapies for septic shock that are based on an immunological attack on endotoxins and the cytokines induced by endotoxins. All scientists involved in endotoxin research, clinical infectious disease specialists, and medical students interested in the pathogenesis of septic shock will find Bacterial Endotoxic Lipopolysaccharides invaluable as a reference resource.