Psychology of Media Influence: Shaping Thoughts, Behavior and Society

by Sayak Pal, Susmita Halder, Nitesh Tripathi, Brent R. Carr, Priya Palanimurugan, Menaashe Pooja, V. Shanthi, Pallabi Roy, Ivan Das, Dr. Pravat Ranjan Sethi, Ibeakamma Chinazaekpere Ugochinyere, Nabahirwa Edwine, Kidega Charles, Nilakshi Ghosh, Srijita Talukdar, Muskan, Harshita Goyal, Rhythm, Simran Singh, Chandrasekhar Bhoi, S Sachinkumar, Ayesha Rizwan, Sanmarga Pal, Shubhangi Rawat, Situ Saikh, Md Rashid Iqubal Siddique, Sapan Kr Gupta, Grace Saju, Sandra T. U., Malavika Menon, Abhishek Mitra, Sk Sahadot Ali, Payel Mazumder, Mayukh Mukherjee, Krishnakanth G, S. Arulsamy, Rohit Ganguly, Mousruti Khan, Surbhi Sharma, Debangana Chakrabarti, Latika Khullar, Manisha Khanal, Unmana Dutta, Sovanna Huot, Sovanna Loch, Ran Rin, Rajiv Kumar, Mahima Singhi, Ayona Chowdhury, Shinjini Samajdar, Rohit Kumar Pal, Pari Singh, Rupali Rawat

2025 · Mitra Press

The psychology of media influence plays a pivotal role in shaping human thoughts, behaviours, and societal norms. Through continuous exposure to digital and traditional media, individuals absorb information that affects their perceptions, emotions, and decision-making processes. Whether through news, social media, entertainment, or advertisements, media shapes public opinion, reinforces cognitive biases, and influences social interactions. This book, throughout the chapter, delves into the psychological mechanisms behind media consumption, examining its impact on mental health, political persuasion, misinformation, and consumer behaviour. Combining psychological theories with contemporary media analysis provides a compelling look at how media consumption influences everything from individual decision-making to societal trends. By understanding these dynamics, readers can become more conscious media consumers, fostering critical thinking and resilience against manipulative or misleading content. The chapters in the book collectively offer a deep and multifaceted examination of media psychology, covering a wide range of themes like Cognitive currents, Social Changes, Advertising Analysis, Addiction, Digital Distractions, Internet Addiction, Mobile Phone Dependency, Social Media Engagement, Cognitive Overload, Psychological Well-being, Media Illusion, Negative Impacts of Smartphone Usage, Adolescent Development, Empathy in Education, Emotional Engagement, Coded Realitie, Cognitive Impact, Digital Immersion, Animated Cartoon Series, Children’s Language, Behaviour Development, Digital Misogyny, Body Shaming, Feminist Resistance, Impulse Buying, Mindful Marketing, Consumer Psychology, FOMO, Brand Psychology, Empowerment Through the lens, Brain Hacking, Neuroplasticity, Silent Influencer, Gender-Based Violence, Tribal Worldviews, Disinformation, Psychological Distress, Anxiety, and Emotional Responses. This book will be an essential read for professionals in psychology, communication, marketing, and media studies, as well as for general audiences interested in understanding the media’s role in modern life. The book will also prove to be beneficial for students, faculty members, and industry socialists from the communication, psychology, and allied fields to gain an understanding of the psychology of media influence, which shapes the thoughts and behavior of individuals and society.

Emergence of Social Media: Shaping the Digital Discourse of the Next Generation

by Swati Agarwal, Dr. Sharmila Kayal, Dr. Sayak Pal, Dr. Syed Tabrez Hassan, Ms. Ann Mercy J, Dr. Brindhadevi C, Dr. Samuel Okechukwu Omeje, Buike Oparaugo, Mary Onyedikachi Chukwuka, MD. Julker Naim, Dr. Jannatul Ferdaous, Ibnat Sahira Alam, Dr. Amina Abdelhadi, Pousali Bhar, Mouma Chatterjee, Dr. Alpana Vaidya, Shinjan Ghosh, Neha Sewa, Edith Oghenechovwe Otuya-Asohro, Dr. Jaganath. R, Sneha Bhattacharjee, Kanai Sarkar, Dr. Abdul Awal, Debolina Bordoloi, Sagartirtha Chakraborty, Bidisha Kashyap, Akpan Udo Usiere, Bright Udo, Roopam Paul, Vishal Rathod, Shrutidhara Kalita, Gaurav Rai, Moumita De Das, Dr. Komal Ahuja, Doyel Dutta, Dhairya Sarswat, Tran Minh Chien, Disha, Payodhi Daschaudhuri, Debopriya Ghatak, Togaru Reshma Sri, Sai Sukeerthi Yarlagaada, Manas Kumar Yogi, Dr. Banani Kundu, Tuan Anh Chau, Shonima Malhotra, Ahana Roy, Dr. Rommani Sen Shitak, Sneha Bhowmick, Merlin Bijo Abraham, Dr. Nitesh Tripathi, Dimple Badlani, Shahadat Swadhin, Minhaj Aman

2024 · Sayak Pal

In the fast-paced and interconnected world, communication has undergone a transformative evolution particularly due to advent of social media. Social media platforms have become the heart of global interaction and is reshaping the way we connect, share, and engage with one another. At its core, social media is a dynamic and expansive virtual landscape that transcends geographical boundaries, enabling individuals, communities, and businesses to communicate instantaneously. In the realm of communication, social media serves as a multifaceted tool that not only facilitates the exchange of ideas, information, and emotions but also cultivates a sense of virtual community. The platforms act as digital arenas where diverse voices converge, breaking down traditional barriers and fostering a rich tapestry of conversations. From personal anecdotes to global discussions, social media platforms provide a stage for the collective expression of thoughts, opinions, and experiences. As we delve into the intricate dynamics of social media and communication, it becomes evident that these platforms are not merely technological innovations but powerful conduits that mirror the evolving nature of human interaction. In this digital age, social media stands as a testament to the boundless potential of communication, providing a dynamic space where ideas flourish, relationships blossom, and the world becomes a more interconnected global village. The book delves into the multifaceted impact of social media, digital transformation, and modern technologies on society. Key research themes include the influence of social media on consumer behavior, marketing strategies, and digital banking. The studies explore AI's role in social media, its benefits, and potential for misuse. The mental health challenges, particularly among adolescents and celebrities, are also addressed, alongside the importance of digital literacy. Other significant topics include the role of social media in political engagement, education, human rights, and the evolution of digital identities. The chaptershighlight both the opportunities and challenges posed by social media.