Beyond the Pill Strategies for Marketing Success for Pharma & FMCG Sector

by Dr. Bijal Zaveri

Marketing is a dynamic and ever-evolving field that requires constant adaptation and innovation to keep up with the changing times. In today's world, marketing strategies are more important than ever, as businesses strive to stay ahead of the competition and meet the changing needs and preferences of consumers. This book brings together a diverse range of topics related to marketing, including consumer preferences, AI and machine learning, online gaming, market segmentation, and more. Each chapter offers valuable insights and practical tips that can help businesses develop effective marketing strategies and reach their target audience. Whether you are a marketing professional, business owner, or a student looking to learn about marketing, this book has something for everyone. With real-life case studies and examples, readers will learn from successful marketing campaigns and gain a deeper understanding of the factors that influence consumer behaviour. The chapters in this book cover a wide range of topics, from the impact of AI and machine learning in marketing strategy to the influence of product packaging on consumer behaviour. Each chapter offers unique perspectives and insights into the world of marketing, providing readers with a comprehensive overview of this fascinating field. The book will be an invaluable resource for our understanding of marketing concepts, theories, and practices. The chapters have provided us with insightful and thought-provoking discussions on various topics, such as consumer behavior, marketing strategies, and emerging trends in the industry. We hope this book will inspire you to think creatively and strategically about your marketing efforts and help you achieve your business goals. We encourage you to read each chapter thoroughly, take notes, and apply the principles and techniques discussed to your marketing endeavors. With the insights and knowledge gained from this book, you will be better equipped to navigate the complex world of marketing and develop effective strategies that resonate with your target audience.

A STUDENT HANDBOOK ON USAGE OF PLANTS FOR ORAL HEALTH

by Dr. Nafeesa Begum & Dr. B. R. Kiran

2018 · Lulu.com

The Rigveda mentions the use of herbal medicines. The use of herbal medicines has been neglected due to advent of western system of medicine. The peoples are turning to cheaper and easily available medicines which has less side effects.Karnataka is rich treasure of herbal medicines. In the last two decades there has been a remarkable interest in the use of herbal medicines. In India about 80%% of the drugs contain plant ingredients. India also has long history of herbal medicines. A large number of plants are used for preparation of herbal medicines ,are in the verge of extinction.Due to biotic pressure and modernization, the herbal medicines are depleting. Therefore, it is the need of the hour to establish gene banks, setting up of botanical gardens at species level, in-Vitro conservation and conservation in natural habitat.