Rainbow Advertising and Media Business: A Handbook on LGBTQIA++

by Dr. Sayak Pal, Dr. Sharmila Kayal , Dr. Noveena Chakravorty, Dr. Anjuli Thawait, Dr. Umang Gupta, Sneha Agarwal, Sania Ansari, Mrs. Madhu Kumar, Rajshree Raj, Subhendu Bose, Dr. Ali Saha, Liza Sengupta Dawn, Medha Kumari, Dr. Rohit Ganguly, Annesh Bilas Thakur, Dr. Sananda Sen, Reshma. H, Saphna. M, Smutee Sandhya, Suparna Roy, Meenakshy B S, Piu Banerjee, Jasmine Felicity, Sona John, Soumen Das, Dr. Rajni Yadav, Trijit Mukherjee, Hirak Gupta, Susanna Thomas, Prof. Dr. Jyothimol P., Md. Ali Jinna

2025 · Adamas Knowledge City, Barasat

Rainbow Advertising and Media Business: A Handbook on LGBTQIA++ Going back to the history of the LGBTQIA+ community, which was formerly called ‘the gay community’ and then ‘the gay and lesbian community', it has evolved over the years. There is a struggle in every possible way, whether it is for rights, acceptance, anti-violence, identity crisis, etc. The family of minorities has expanded their boundaries that include not only Lesbians and Gays but also Bisexuals, Transexuals, Queers, Intersex, Asexual, and more. The social and behavioural changes toward the acceptance of the LGBTQIA+ community were observed long before they reached marketers and advertisers. The gradual shift of the market from the “gay market” to the “LGBT market” shows a sign of acceptance towards non-heterosexual consumers. There are a number of studies done on the LGBTQIA+ communities in various aspects; however, studying the advertisement and business perspective is imperative to explore, as a large chunk of consumers belong to the LGBTQIA+ communities. The book “Rainbow Advertising and Media Business: A Handbook on LGBTQIA++” offers a collection of concepts and perspectives on areas like the LGBTQIA+ community, Pink money, Queer consumers, Capitalist economy, Pink Economy, Gender Representation, Gender and fashion, Pinkwashing, Inclusion, Social landscape of LGBTQIA+ Communities, Political landscape of LGBTQIA+ Communities, Economic landscape of LGBTQIA+ Communities, Entrepreneurial Venture of Transgenders, Lesbian visibility in Indian advertisements, এলজিবিটি সম্পর্কিত বিজ্ঞাপনের অবদান, Stuart Hall’s Theory of Representation, Social Media and LGBTQIA+ advocacy, Rainbow Responsibility, LGBTQIA+ Rights, Queering, Representation in cinema, LGBTQ+ in Hindi Cinema, Third gender representation, Inclusivity, Evolution of LGBTQIA+, Marginalization, Mythical Validation,| Trauma and Identity, Underrepresentation, Queer Love in A Censored World, Homoeroticism, Gender and War, Queer Narratives, Women in the Mass Media, Empowerment, Embracing Queerness, Redefining Equality, Performativity, Indian Feminism and many more. Collectively, the chapters would help in understanding the different perspectives of films through the lens of the LGBTQIA+ community.

Sustainable Development Goals: A Handbook Based on Media Perspective

by Noveena Chakravorty, Sayak Pal, Dr. Sharmila Kayal, Dr. Muhammad ABDULLAHI, Mohammed Auwal UMAR, Dr. Rajesh Chutia, Mamta Keswani, Uttam Kumar Khedlekar, Edith Oghenechovwe Otuya-Asohro, Dr. Amina Abdelhadi, Dr. Nadia Saraa, Sraya Banerjee, Protiti Mondal, Thi Mai Le, Thi Ngoc Diu Nguyen, Thi Thuy Anh Tran, Bao Trung Phan, Shishir Singh, Ayush Dutta, Dhruba Jyoti Mudoi, Dr. Supratim Karmakar, Dr. Muhammad Umair Chaudhry, Dr. Sobia Usman, Obaluyi John Fidelis, Keshav Vivek, Shiva Thrishul, Mr. Roopam Paul, Soumen Das, Tina Bose, Doyel Dutta, Sohom Bhattacharyya, Niladri Sekhar Dassarma, Dr. Sunil Kumar, Sadia Afrin, Rezwan Ahmed Mahedi, Madiha Anwar, Antonieto G. Alaban, Joti Devi, Priyanka Singh, Dr. Mufutau Oluwakemi ORIOLA, Dr. Olatunde Olufemi AJAYI, Debarshi Bhattacharyya

2024 · Sayak Pal

Promoting sustainable living across seventeen essential areas throughout the planet has been the agenda that was adopted in 2015 by the United Nations with a deadline of 2030. After nine years into the future since 2015, most nations still need to gear up to their full potential to fulfill the targeted development. Although the United Nations has been publishing its annual SGD progress reports since 2016, along with a list of portals where the parameters can be measured for individual nations for each one of the seventeen goals, the perspective of researchers, and practitioners provides a unique perspective on the progression. Despite the rigorous attempts from the United Nations, regulatory authorities, and government initiatives, the gap remains, and the fulfillment of the targets for all seventeen goals till the end of 2023 remains uncertain. The book “Sustainable Development Goals: A Handbook Based on Media Perspective” offers a collection of concepts and perspectives on areas like effective administration, media advocacy, digital literacy, responsible usage, integrating inventory management, greening efforts, digital citizenship, revival of tribal culture, green products, sustainable urbanization, pastors as social media influencers for sustainable development, agrarian sustainability, programs on sustainability, influencers of sustainability, social media activism, women’s health, representation & empowerment, sustainability in films and entertainment, sustainable living, mindful consumption, climate advocacy, public awareness, waste management, sustainable communication, green practices, environment-friendly technology, multiculturalism, environmental communication, democratic governance, health communication and many more. Collectively, the chapters would help in understanding the different perspectives of sustainability through the lens of media and communication.

Emergence of Social Media: Shaping the Digital Discourse of the Next Generation

by Swati Agarwal, Dr. Sharmila Kayal, Dr. Sayak Pal, Dr. Syed Tabrez Hassan, Ms. Ann Mercy J, Dr. Brindhadevi C, Dr. Samuel Okechukwu Omeje, Buike Oparaugo, Mary Onyedikachi Chukwuka, MD. Julker Naim, Dr. Jannatul Ferdaous, Ibnat Sahira Alam, Dr. Amina Abdelhadi, Pousali Bhar, Mouma Chatterjee, Dr. Alpana Vaidya, Shinjan Ghosh, Neha Sewa, Edith Oghenechovwe Otuya-Asohro, Dr. Jaganath. R, Sneha Bhattacharjee, Kanai Sarkar, Dr. Abdul Awal, Debolina Bordoloi, Sagartirtha Chakraborty, Bidisha Kashyap, Akpan Udo Usiere, Bright Udo, Roopam Paul, Vishal Rathod, Shrutidhara Kalita, Gaurav Rai, Moumita De Das, Dr. Komal Ahuja, Doyel Dutta, Dhairya Sarswat, Tran Minh Chien, Disha, Payodhi Daschaudhuri, Debopriya Ghatak, Togaru Reshma Sri, Sai Sukeerthi Yarlagaada, Manas Kumar Yogi, Dr. Banani Kundu, Tuan Anh Chau, Shonima Malhotra, Ahana Roy, Dr. Rommani Sen Shitak, Sneha Bhowmick, Merlin Bijo Abraham, Dr. Nitesh Tripathi, Dimple Badlani, Shahadat Swadhin, Minhaj Aman

2024 · Sayak Pal

In the fast-paced and interconnected world, communication has undergone a transformative evolution particularly due to advent of social media. Social media platforms have become the heart of global interaction and is reshaping the way we connect, share, and engage with one another. At its core, social media is a dynamic and expansive virtual landscape that transcends geographical boundaries, enabling individuals, communities, and businesses to communicate instantaneously. In the realm of communication, social media serves as a multifaceted tool that not only facilitates the exchange of ideas, information, and emotions but also cultivates a sense of virtual community. The platforms act as digital arenas where diverse voices converge, breaking down traditional barriers and fostering a rich tapestry of conversations. From personal anecdotes to global discussions, social media platforms provide a stage for the collective expression of thoughts, opinions, and experiences. As we delve into the intricate dynamics of social media and communication, it becomes evident that these platforms are not merely technological innovations but powerful conduits that mirror the evolving nature of human interaction. In this digital age, social media stands as a testament to the boundless potential of communication, providing a dynamic space where ideas flourish, relationships blossom, and the world becomes a more interconnected global village. The book delves into the multifaceted impact of social media, digital transformation, and modern technologies on society. Key research themes include the influence of social media on consumer behavior, marketing strategies, and digital banking. The studies explore AI's role in social media, its benefits, and potential for misuse. The mental health challenges, particularly among adolescents and celebrities, are also addressed, alongside the importance of digital literacy. Other significant topics include the role of social media in political engagement, education, human rights, and the evolution of digital identities. The chaptershighlight both the opportunities and challenges posed by social media.