Books by "H. Percy Scott"
12 books found
Product Innovation Toolbox
by Jacqueline H. Beckley, Dulce Paredes, Kannapon Lopetcharat
2012 · John Wiley & Sons
Product Innovation Toolbox: A Field Guide to Consumer Understanding and Research brings together key thought-leaders and seasoned consumer researchers from corporate R&D, academia and marketing research companies to share their experiences, cutting edge consumer research tools and practical tips for successful and sustainable product innovation. This is an essential resource for product developers, marketers and technologists who want to implement consumer-centric innovation and are responsible for designing product-testing strategies from upfront innovation to support new product development. The scope of the book by chapter shows the steps that transform a consumer researcher to a Consumer Explorer that guides the project team to successful innovation and new product introductions. Product Innovation Toolbox is designed to appeal to broad audiences from consumer researchers, product developers, marketers and executives. With an emphasis on consumer understanding and examples that range from cheese to lipstick and printers to energy beverages, Product Innovation Toolbox offers guidelines and best practices for strategizing, planning and executing studies with confidence and high efficiency yielding faster and better insights.
This book explores the nature of creativity in engineering and technology, and how it relates to creativity in art or science. Lienhard has for ten years done a twice-weekly radio show, carried on about 35 NPR stations, consisting of 3-minute essays on technology. He uses the substance of selected segments of his radio program to create a continuous narrative presenting his insights on technological creativity. This book has the same title as his radio program, to further draw the attention of his one million listeners.
"Remind[s] us that all humankind has a shared past and, particularly with regard to its choice of weapons and warfare, a shared stake in the future." —Stuart Rochester, The Washington Post Book World In this magnificent synthesis of military, technological, and social history, William H. McNeill explores a whole millennium of human upheaval and traces the path by which we have arrived at the frightening dilemmas that now confront us. McNeill moves with equal mastery from the crossbow—banned by the Church in 1139 as too lethal for Christians to use against one another—to the nuclear missile, from the sociological consequences of drill in the seventeenth century to the emergence of the military-industrial complex in the twentieth. His central argument is that a commercial transformation of world society in the eleventh century caused military activity to respond increasingly to market forces as well as to the commands of rulers. Only in our own time, suggests McNeill, are command economies replacing the market control of large-scale human effort. The Pursuit of Power does not solve the problems of the present, but its discoveries, hypotheses, and sheer breadth of learning do offer a perspective on our current fears and, as McNeill hopes, "a ground for wiser action." "Mr. McNeill's comprehensiveness and sensitivity do for the reader what Henry James said that Turgenev's conversation did for him: they suggest 'all sorts of valuable things.' This narrative of rationality applied to irrational purposes and of ingenuity cannibalizing itself is a work of clarity, which delineates mysteries. The greatest of them, to my mind, is why human beings have never learned to cherish their own species." —Naomi Bliven, The New Yorker
William H. Starbuck is one of the most creative, productive, and wide-ranging writers in management and organization studies. His work spans three decades and encompasses a whole variety of issues, yet it has never been collected together in one place. This book does just that - bringing together his most seminal writings, prefaced by a personal reflection on some of the themes and conclusions of that emerge from this, and the context in which they were written. What emerges from this is a picture of organizations and their strategies that emphasizes the characteristics of real-life human beings: their idiosyncratic preferences, their distrust for each other, their struggele for dominance, their personal interests which don't always coincide with the interests of the organization, and the internal politicking and contests between interest groups that take place in organizations. Some chapters review research literature, some report empirical findings, some propose conceptual reformulations, and some offer advice to managers. This book will be a unique guide to the work of an influential thinker in management and organization studies, and will be of interest to academics, researchers, and students of management, strategy, and organization studies.
The Seabound Coast
by William Johnston, William G.P. Rawling, Richard H. Gimblett, John MacFarlane
2011 · Dundurn
Commended for the 2011 Keith Matthews Award From its creation in 1910, the Royal Canadian Navy was marked by political debate over the countrys need for a naval service. The Seabound Coast, Volume I of a three-volume official history of the RCN, traces the story of the navys first three decades, from its beginnings as Prime Minister Sir Wilfrid Lauriers tinpot navy of two obsolescent British cruisers to the force of six modern destroyers and four minesweepers with which it began the Second World War. The previously published Volume II of this history, Part 1, No Higher Purpose, and Part 2, A Blue Water Navy, has already told the story of the RCN during the 19391945 conflict. Based on extensive archival research, The Seabound Coast recounts the acrimonious debates that eventually led to the RCNs establishment in 1910, its tenuous existence following the Laurier governments sudden replacement by that of Robert Borden one year later, and the navys struggles during the First World War when it was forced to defend Canadian waters with only a handful of resources. From the effects of the devastating Halifax explosion in December 1917 to the U-boat campaign off Canadas East Coast in 1918, the volume examines how the RCNs task was made more difficult by the often inconsistent advice Ottawa received from the British Admiralty in London. In its final section, this important and well-illustrated history relates the RCNs experience during the interwar years when anti-war sentiment and an economic depression threatened the services very survival.
This work is the product of a gratifying cooperation between the Office of Naval Intelligence and the Naval Historical Center, which throughout the project has provided major support to Capt. Packard's researches and which saw this volume through the publication process. The joint effort is intended to provide intelligence professionals, scholars, and the general public with a detailed, topical accounting of the long and varied activities of U.S. Naval Intelligence on behalf of the nation. Equally important, it is hoped that the book's detailed references to resources for further research will spark more work in a field that has not been adequately explored by historians in the past. The role of naval intelligence in the success of the U.S. armed forces in time of war and in periods of often precarious peace deserves wider appreciation; Capt. Packard has indeed performed a magnificent service to the Office of Naval Intelligence through his painstaking labors Naval intelligence is the accumulated knowledge on the naval science and developments in all maritime countries; the naval capabilities, activities, and intentions of all potentially hostile and friendly countries; and the characteristics of all possible areas of naval operations. It has been a requirement within the U.S. Navy ever since intelligence was used to justify the procurement of the Navy's first ships. Additionally, naval intelligence includes the Navy's contribution to joint military and national intelligence efforts.
The Command of the Sea (A.D. 1915) A Lesson from Cæsar Ancient War-ships Fighting-ships of the Middle Ages Mariners of Other Days Some Mediæval Sea-fights The Navy in Tudor Times From Elizabeth to Victoria The "Turks" in the Channel The Honour of the Flag The Evolution of Naval Gunnery Evolution of the Ironclad Battleship The Evolution of the Submarine and Submarine Mine Naval Brigades War-ships of all Sorts The Manning of a Ship Beginning of the War Afloat Operations in the North Sea and Channel In the Outer Seas A Reverse and a Victory German Raids and their Signal Punishment The Royal Naval Air Service
Stars and Folkways; the Substance of a Faith
by Clark Sutherland Northup, David F. Barrow, Ellis Merton Coulter, Georgia High School Association, John Eldridge Drewry, Joseph Jacobs, Sam J. Slate, University of Georgia, William H. Barrett, William L. McPherson
1922