Books by "Javier de Quinto"
3 books found
The main objective of this book is to help you understand the idiosyncrasies of the brand and its strategic management in the company. With this end in mind, it has been divided into two blocks, as detailed below. Chapters 1 to 5 form the first block, which offers a framework based on the conceptualization, types and need to promote the brand. From there, brand equity and brand capital are studied in terms of concepts, characteristics and perspectives of analysis. Once stipulated, the main models of brand equity and brand capital proposed in the literature are detailed, deciphering the elements most commonly accepted in subsequent research and in the business field. Finally, these key elements are described, analyzing their characteristics, measurement indicators and strategic implications for the company. Chapters 6 and 7 form the second block, which provides a clear view of the concept and importance of the discipline of branding, as well as the need to understand how the human brain and heart work together with the soul of brands. From there, the importance of creating a brand culture in the organization is explained, emphasizing the commitment to the firm as a flag and developing an appropriate organizational structure to carry out the process of managing brands. Next, the importance of strategic management is examined, defining a proposal for a branding plan. Finally, we analyse the new trends developed in terms of brand, highlighting the importance of digital integration, the empowerment of human capital and the creation of virtual communities associated with it.
The aim of this book is to study certain meditation methods followed not only by religious traditions or metaphysical movements that are still alive nowadays like Advaita Vedanta, Kabbalah (within the Jewish tradition), Christianity or Islam (particularly Sufism), but also practiced by other currents or schools that, even though already gone, significantly influenced the West. This is the case of Neoplatonism or Stoicism, whose influence was felt by ancient and medieval Christianity, or Greco-Egyptian Hermetism, which played an important role in the European cultural Renaissance from the 15th century on. A special consideration has been given to Christian tradition, introducing some of the most representative authors of recollection and their meditation methods. Este libro tiene por finalidad el estudio de ciertos métodos de meditación seguidos no solo por tradiciones religiosas o movimientos metafísicos que continúan vivos actualmente como el vedanta advaita, la cábala (en la tradición judía), el cristianismo o el islám (particularmente el sufismo), sino practicados también por otras corrientes o escuelas que, aunque ya desaparecidas, influyeron significativamente en Occidente. Es el caso del neoplatonismo o del estoicismo cuya influencia se dejó sentir en el cristianismo antiguo y medieval, o del hermetismo greco-egipcio que tuvo un papel destacado en el Renacimiento cultural europeo a partir del siglo XV. Especial consideración se ha dado a la tradición cristiana mostrando algunos de los autores más representativos del recogimiento y de su método de meditación.
A wave of revolution swept across the United States in the sixties and the seventies. And across California, Cesar Chavez sparked the Chicano civil rights movement in the barrio, giving prominence to new leaders, new voices, and new demands for freedom from injustice and oppression. For young Javier Gomez, this battle cry would be the beginning of a fight to stand up to injustice in his home of East LA. In Mr. Gs Battle Cry!, author and civil rights activist Javier Gomez chronicles his march into the streets of East LA and beyond as he and his Chicano and Chicana brothers and sisters take up the cause of the civil rights movement and create hope for a better futureagainst great odds. Gomez also explores the history of his people, showing how their culture and their spirit was renewed during this historic era of equality and justice. Javier Gomez was inspired by the Chicano civil rights movement, and today his battle cry endures. Mr. Gs Battle Cry! gives voice to the enlightened individuals who fought, side by side, at protests, and in the streets, against the institutions of injustice that sought to keep the people silent. And today, this cultural revolution has left a living legacy of change, progress, and hope.