Speak of the Devil

by Joseph P. Laycock

2020 · Oxford University Press

Speak of the Devil is the first book-length study of The Satanic Temple. Joseph Laycock, a scholar of new religious movements, contends that the emergence of "political Satanism" marks a significant moment in American religious history that will have a lasting impact on how Americans frame debates about religious freedom. Though the group gained attention for its strategic deployment of outrage, it claims to have developed beyond politics into a religious movement. Equal parts history and ethnography, Speak of the Devil demonstrates why religious Satanism is significant to larger conversations about the definition of religion, religious freedom, and religious tolerance.

Do You Want to Keep Your Customers Forever?

by Joseph B. Pine, Don Peppers, Martha Rogers

2010 · Harvard Business Review Press

This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship." Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business virtually forever.