Books by "Peter J. Brand"
5 books found
Whilst the early modern period has long been recognized as witnessing a growth in trade and consumerism, the majority of studies to date have tended to focus upon London and southern England. In order to provide a more balanced understanding of the dynamics at work on a national level, this book explores the local economy and waterborne trades of Newcastle and the River Tyne, in North East England. Drawing upon a variety of primary sources - including parish records, probate inventories, Newcastle Exchequer port books and the previously unpublished diary of an apprentice hostman - none of which have been examined previously in this context, the study adds significantly to our understanding of the growing community in North East England. In particular, it underlines the expansion of a thriving middling class with an associated culture of consumption driving a rapid increase in the import, and often re-export of a wide range of luxury items of food, clothing and soft furnishings. As the coal trade and a flourishing general trade with London and other home and overseas ports grew, the book highlights the major impact upon the size and variety of work in the port, and the subsequent increasing size and complexity of the water trades community and its associated business networks.
Understanding star formation is one of the key fields in present-day astrophysics. This book treats a wide variety of the physical processes involved, as well as the main observational discoveries, with key points being discussed in detail. The current star formation in our galaxy is emphasized, because the most detailed observations are available for this case. The book presents a comparison of the various scenarios for star formation, discusses the basic physics underlying each one, and follows in detail the history of a star from its initial state in the interstellar gas to its becoming a condensed object in equilibrium. Both theoretical and observational evidence to support the validity of the general evolutionary path are presented, and methods for comparing the two are emphasized. The author is a recognized expert in calculations of the evolution of protostars, the structure and evolution of disks, and stellar evolution in general. This book will be of value to graduate students in astronomy and astrophysics as well as to active researchers in the field.
This book will help you define the minimum steps to produce the critical mass in the purchasing process. Unicist models will help you define your marketing mix in order to define a successful strategy at a minimum cost. This means understanding the nature of the buying process by knowing which actions influence the consumer's mind. The objective of a marketing mix is to establish the successive and simultaneous actions to influence the consumer's or user's purchasing decision. But about 50% of marketing campaigns do not achieve their goals. This was the input for developing, step by step, a unicist ontology-based model that could make marketing more accurate. The unicist marketing mix models the natural structures of the marketing mix within the taxonomy of selling processes. This integrates marketing from product / service design to customer's satisfaction. It manages cross-cultural invariables as well as local characteristics. The unicist marketing mix model provides the fundamentals to design commercial processes and strategies. This book includes the unicist ontology of the marketing mix that has been researched to influence its nature.
The concept of cultural history has in the last few decades come to the fore of historical research into early modern Europe. Due in no small part to the pioneering work of Peter Burke, the tools of the cultural historian are now routinely brought to bear on every aspect of history, and have transformed our understanding of the past. First published in 1978 and now in its third edition, this study examines the broad sweep of pre-industrial Europe's popular culture. This new edition features a new introduction reflecting the growth of cultural history and an extensive supplementary bibliography which further adds to the information about new research in the area.