Books by "Richard C. Crandall"
8 books found
Supplement for 1956 to Consumption of Food in the United States, 1909-52
by Dorothy N. Gilkison, Richard Jay Foote
1953
The last 20 years have brought remarkable growth and change to the sporting goods industry. The term "sporting goods" once comprised only equipment like golf clubs, basketballs and tennis rackets. With the recent explosion in apparel and footwear sales, though, the industry has moved far beyond equipment manufacture. Skyrocketing marketing budgets have resulted in top-name athletic endorsements and relentless branding, and athletic companies' logos are now easily among the most recognizable corporate trademarks in the world. This work, both a valuable text for students and an indispensable handbook for professionals, offers insight into every major function of the sporting goods industry. Chapters cover the development of the industry; the industry's structure and size; manufacturers' products and market shares; channels of distribution; sports medicine and product liability; sports marketing, including licensing, endorsement and sponsorship; the use of traditional media and market research; sales trends and profitability; and e-commerce. Each chapter includes discussion questions and exercises. Appendices provide directories of sporting goods vendors, retailers, and multi-sport media and trade associations. Instructors considering this book for use in a course may request an examination copy here.
Set includes revised editions of some issues.
Long before the Brooklyn Dodgers and New York Giants brought the major leagues to California in 1958, professional baseball thrived on the West Coast in the form of the Pacific Coast League (PCL). Minor only in name, the league featured intense rivalries, a huge fan base, and such future Hall of Famers as Joe DiMaggio and Ted Williams. The Los Angeles Angels won 14 PCL pennants and stood as the league's premier franchise. This year-by-year chronicle of the Los Angeles Angels from 1903 to 1957 includes an overview of the PCL and a wealth of statistical information, including an all-time player roster, a list of important team records, lineups, and attendance information. Based in part on personal interviews with former Angels players, this history offers a nostalgic look back at the PCL and the early days of baseball in the West.