Books by "Richard E. Petty"
6 books found
The Dynamics of Persuasion provides a comprehensive and up-to-date introduction to persuasive communication and attitude change. Offering a thorough discussion of classic and contemporary theories of persuasion, this text explores the structure and functions of attitudes, consistency between attitude and behavior, and issues in attitude measurement.
`Marketing scholars and marketing research practitioners will find this book useful. It offers an excellent sourcebook for a variety of scales, and the reviews of the scales are thoughtful and well crafted. The book includes many of the most widely used scales in the field. Its relatively modest price will also make it particularly attractive' - Journal of Marketing Research This Second Edition of the highly successful Handbook of Marketing Scales is an essential, time-saving resource for all marketing professionals, researchers, and graduate students. After an exhaustive search of the field's major publications, they have included only those measures of most use to researchers.
Modern Surgical Pathology E-Book
by Noel Weidner, Richard J. Cote, Saul Suster, Lawrence M. Weiss
2009 · Elsevier Health Sciences
Modern Surgical Pathology, 2nd Edition presents today's most complete, current, and practical assistance in evaluating and signing out surgical specimens. Nearly 3,000 high-quality color pathology images provide a crystal-clear basis for comparison to any sample you see under the microscope. Clinical, gross, microscopic, immunohistochemical, and molecular genetic features are integrated as appropriate for all tumors and tumor-like lesions, addressing all of the investigative contexts relevant to formulating an accurate diagnosis. Edited by four leading surgical pathologists - Noel Weidner, MD, Richard J. Cote, MD, Saul Suster, MD and Lawrence M. Weiss, MD - with contributions from more than 70 other experts, Modern Surgical Pathology, 2nd Edition delivers the well-rounded, well-organized, richly illustrated, user-friendly guidance you need to efficiently arrive at confident diagnoses for even the most challenging lesions. Contributions from many leading surgical pathologists give you well-rounded, expert answers to any question that you may face. Clinical, gross, microscopic, immunohistochemical, and molecular genetic features are correlated as appropriate for every type of surgical pathology specimen, addressing all of the investigative contexts relevant to formulating an accurate diagnosis and thereby ensuring a completely accurate surgical report. Nearly 3,000 brand-new, high-quality color pathology images provide a crystal-clear basis for comparison to any specimen you see under the microscope. A completely rewritten section on the female reproductive tract offers many more illustrations of common entities to help you more easily distinguish between tumors and tumor-like lesions. Expanded coverage of non-neoplastic diseases and disorders makes it easier to recognize benign conditions that can mimic malignancy. The latest classification schemes and criteria for malignancy, incorporated throughout, enable you to include the most current gradings in your reports. A new, more consistent organization explores anatomy/histology, gross and microscopic appearance, adjunct techniques, diagnosis, and differential diagnosis for each neoplastic or non-neoplastic lesion, facilitating rapid consultation in the reporting room. An increased number of differential diagnosis and classification tables expedite diagnosis.
Attention! Learn more about your military now! Does a corporal have to salute a lieutenant or is it the other way around? What are forward-deployed units? Is an "armored cow" a type of tank or something soldiers eat? Are Polaris missiles dropped from the air or launched from a submarine? If someone calls you a "Cat 4" should you be honored or offended? Do you feel lost when it comes to all things military? Sure, you hear things on the news and maybe you know someone who is in the military, but you probably have a hard time fully grasping the acronyms, equipment, and protocol they discuss. That's where A Civilian's Guide to the U.S. Military can help. Author Barbara Schading decodes all things military for you. She discusses each branch—Army, Navy, Marines, Air Force, and the Coast Guard—in simple terms you can understand. You'll get the background information, an easy-to-read chart showing rank and insignia, and an explanation of the organization of each branch. In addition, the book has extensive glossaries that cover terms, acronyms, slang, and equipment. You'll find an entire chapter that covers special operations forces like the Green Berets, Force Recons, Army Rangers, and more. You'll learn about their specific training, missions, and history. The book also covers other important aspects of the military like: • flag and saluting etiquette • military funerals • the Tombs of the Unknown • the American Legion, USO, Veterans of Foreign Wars, and other groups • military law • military academies • medals and decorations • official military music • an explanation of the Geneva Convention • and a list of resources to help you find more information So the next time you read the paper or talk with a new recruit, you don't have to feel lost. Become a knowledgeable civilian with the help of A Civilian's Guide to the U.S. Military.