Rhetorical Studies of National Political Debates

by Robert V. Friedenberg

1993 · Bloomsbury Publishing USA

This revised and updated edition remains the only book-length rhetorical analysis of national political debates from 1960 to the present. The contributors, all rhetorical critics, answer important questions about political debating in the United States, including: Why is the press involved in political debates? Why are debates likely to be an enduring part of our presidential campaigns? Why are some candidates successful as debaters while others are not? Chapter authors offer insight into the goals commonly shared by political debaters and the rhetorical strategies most frequently used by national political debaters. By providing an overall analysis of a variety of debate practices, this book demonstrates how debates have become more than just campaign spectacles, but rather complex, calculated political events with significant consequences. Predebate, debate, and postdebate strategies are considered in depth in these microanalyses. Scholars and students of speech communication, particularly those concerned with political communication, will find this volume noteworthy, as will those in the related disciplines of political science, history, and journalism.

Political Campaign Communication

by Judith S. Trent, Robert V. Friedenberg

2008 · Bloomsbury Publishing PLC

Now in its sixth edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication choices candidates and their staffs must make as they wage an election campaign. Trent and Friedenberg's classic text has been updated throughout to reflect recent election campaigns, including 2004 and 2006 as well as the early stages of 2008. A new chapter focuses on the use of the Internet. Political Campaign Communication continues to be a classroom favorite and is thoroughly researched, insightful, and is a reader-friendly text.