4 books found
The New York Times bestselling author of The Millionaire Next Door shares proven strategies and expert advice on successfully entering the affluent market. No one knows the rich like the author and business theorist Thomas Stanley. In this book, Stanley explains what it takes to reach, persuade, and market to this highly targeted audience. Stanley discusses the unique perspectives of wealthy individuals, revealing the needs and desires any marketing campaign needs to address in order to be successful with them. Stanley then outlines several highly effective ways to meet those needs, including how to attract wealthy customers through word-of-mouth recommendations from their friends, family, and business associates. Marketing to the Affluent covers: Myths and realities about the affluent Understanding what the affluent want Finding "overlooked" millionaires Positioning yourself as an expert "No one better illuminates the who, where, and how of the affluent market than Tom Stanley."—J. Arthur Urciuoli, Director of Marketing, Merrill Lynch
by Chris Lauriths Christensen, Edith Marion Patch, Guy Stanley Meloy, Inman Fowler Eldredge, Mabel Hunt Doyle, Mary Aloysius Agnew, Michael Shapovalov, Ruth O'Brien, William Allison Lloyd, Maude Campbell
1927
This publication provides a section which gives a brief description of the various offices within the United States Department of Agriculture and their functions, followed by a directory, and an Index of Names.
This first volume of a biography that covers the years 1902-1912, which include Wilson's presidency of Princeton, his governorship of New Jersey, and his election to the Presidency. It seeks to get at the reasons behind his actions in this critical period. Originally published in 1947. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.