D-Day Volume 1

by Winston Ramsey

1995 · After the Battle

"People of Western Europe. A landing was made this morning on the coast of France..." With these simple — yet memorable — words, General Eisenhower, the Supreme ­Commander, Allied Expeditionary Force, announced to the world on June 6, 1944 that the Allies had begun Operation ‘Overlord’ to liberate Europe. Now, 50 years later, After the Battle ­presents the full story: from its inception, planning and preparation through to its launch on D-Day and the days that followed, as told by the commanders whose responsibility it was. Many of the hundreds of ‘then and now’ photographs have been taken exactly 50 years later — sometimes to the precise minute — from when the original events took place, creating a unique two-volume record of the greatest combined military, naval and air operation of all time.

Defining Your Market

by William Winston, Art Weinstein

2016 · Routledge

Visionary companies build markets today to be market leaders tomorrow. This book provides the blueprint. Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms contains research, case studies, and literature reviews on market definition to help marketers, managers, researchers, and strategic planners formulate profitable marketing strategies. Timely and practical, this book offers a research-based methodology for defining markets that will help your company determine relevant markets and make it the most competitive business in the industry. Although market definition is the foundation for formulating business strategies and is critical to corporate performance, marketers and top management often rely on intuition or incomplete analyses when targeting markets. This text discusses the marketing methods used by leading companies and executive and provides you with the knowledge to create strategies that will work for your company. Defining Your Market examines the topics that will help your company become more successful now and into the next century, including: customer and competitive-driven market definitions the five core dimensions of market definition-- customer needs, customer groups, technology, products, and competition managerial implications related to strategic planning, formulating the marketing mix, integrating marketing and technology, and global strategy strategies for businesses for redefining markets and successfully competing in the 21st century the impact company size has on marketing strategies how to avoid the dangers of creating a market definition that is too narrow and limiting or one that is too broad and overlooks profitable niches in the market Each chapter of Defining Your Market features exercises that will help you understand new concepts and allows you to put these methods to immediate and profitable use. You will be able to learn about the tools and techniques that work for Andersen Consulting, Dell, General Electric, Intel, Merck, and Microsoft, and dozens of leading business marketers.Defining Your Market provides you with strategies that will help you define and redefine the most relevant and profitable markets for a successful and competitive business.