Books by "Fred W. Burnett"
3 books found
The engaging biography of one of the most celebrated and enduring authors of Western literature Charles Dickens grew up in harsh poverty and became one of the world's most beloved authors. Biographer Fred Kaplan takes a brilliant, multifaceted approach in his examination of Dickens's life: his fraught marriage and relationships; the ever-present effects of his humble beginnings; his extensive, but carefully managed, public life; and his friendships with famous writers. Dickens unearths the complex passions that drove both the man and his work, illuminating why the legendary author—just like the characters in his fiction—has remained a mammoth figure in Western literature.
Composition of Foods
by Barbara Ann Anderson, Betty Thomas Richardson, C. R. Lockard, Elsie Halstrom Dawson, Fred Charles Simmons, George Meredith Jemison, Raymond Frank Taylor, Anson William Lindenmuth, Elbert Luther Little, Gladys L. Gilpin, J. A. Putnam, Howard Reynolds, John James Keetch, Roswell Donald Carpenter
1982
Mad Men's Don Draper has nothing on Fred Goldberg, and this memoir is the real story of mad men in a very mad world This celebrated ad man cut his teeth in the late 1960s with the legendary agency Young & Rubicam, took over operations at Chiat/Day as COO for almost 7 years, and then founded his own firm, Goldberg Moser O'Neill. His client list reads like a who's who of 20th-century innovators: Steve Jobs (Apple), Andy Grove (Intel), John Chambers (Cisco), Larry Ellison (Oracle), and Michael Dell (Dell) are just a few of the movers and shakers who turned to him when they needed ads that would make their products household names. The Insanity of Advertising presents an unforgettable glimpse into the chaos, drama, and outright wackiness that fuels one of the most of loved and hated industries in the world. Goldberg reveals behind-the-scenes dirt on what it was like to craft ad campaigns for some corporate titans, and also shares stories of the mad men who worked alongside him.